Isn't it easy to create a team to develop websites?
Last week, I answered one question from Hessam Shekhasany about the benefits of working as a freelancer instead of getting a regular job. Today, I answer his second question, about creating a team to develop websites instead of working alone.
Here’s the video, and next is my answer.
Work is a commodity, you can hire people to do the work for you
During my Ultimate Marketing Class presentations, I remember telling this to the audience. Because many people believe that, if their services and products are the best, then they will make more money than the competition.
But we all know that’s not true.
The best selling cheeseburgers are from McDonald’s, and they definitely aren’t the best burgers in the world. McDonald’s is the best at selling burgers, not at making them.
Many professionals refuse to learn marketing and sales, because of their vanity and pride. They want to be worshiped like gods, without any external influence, just because of their work. For these people, using Marketing and Sales techniques would be an humiliation, because they believe they are “better than this”.
And because they think like that, they can never reach the success they want so much.
But reality doesn’t give a single fuck about your vanity and arrogance
It doesn’t matter how special you think you are. If you don’t use Marketing or Sales, people won’t come to worship your sorry ass.
As an example, I always mention Jack Ma, the Chinese billionaire who founded the Alibaba Group, one of the largest e-commerce companies of the world.
Everything started in 1995, when he launched a company to build websites in China. But he didn’t know how to build websites. Instead, he used the help of some of his friends in USA. The business thrived, making US$ 800,000 withing 3 years.
Then, in 1999, he founded the Alibaba group, an online business-to-business marketplace. Again, Jack Ma knew little to nothing about selling things online, as he’s never sold anything over the Internet himself.
But here’s the thing. Even though Jack Ma didn’t know how to make websites or how to sell stuff online, he knew how to sell websites and how to sell a business-to-business marketplace, and he also had a team of people how knew how to get the work done.
So yes, it’s possible to create a team of people to do the work for you.
But, is it easy?
If you want to create a team of professionals to work for you, the first you need to do is, obviously, find the professionals.
Not only they need to have the skills, they need to be trustworthy. They need to deliver exactly what you requested, on time. And unless you have some personal friends who would be interested in working with you, like Jack Ma had his friends in USA, it’s gonna be really hard to find these professionals.
Be ready for a lot of research, interviews, disappointment and frustration.
Second, unless you have a lot of money available to invest in your business, you won’t be able to hire employees, and will outsource the work instead. But then, there’s no bond. Whenever the partnership is not interesting for the professionals you hire, they can leave you at any time, without warning.
And good luck finding good professionals who would agree working for free until the business is making money. You may find partners that would agree to do this, but then they would own the business too.
So, is it possible to create a team of professionals to do the work for you? Yes, it is. But is it easy? Hell no!